Tag Archives: marketing strategy

Founders are some of the smartest people I’ve ever worked with. They identified a real problem, built a solution, and convinced people to fund it. That combination of vision and stubbornness is genuinely rare. That same stubbornness is exactly what gets them in trouble when it comes to go-to-market. Most founders sell the product themselvesContinueContinue reading “Great Products Don’t Market Themselves”