About Stan Bowers
19 years in marketing. 30 years in sales and marketing combined. Built from scratch, nine times.
I started in sales. Not marketing school, not an agency internship — sales. Cold calls, quotas, and the kind of feedback that comes when a deal falls apart in front of you. I was the top producer in every office I worked in. At one point I outsold the rest of my team combined.
That background is why I think about marketing differently than most. I don’t build campaigns. I build systems that turn attention into pipeline and revenue. The distinction matters.
$6.8M
Pipeline generated within 12 months
233%
Pipeline increase through ICP
and messaging alignment
458%
Website conversion improvement
through targeted CRO
100%+
YoY new business revenue growth
across multiple organizations
The Work
Over the past 19 years I have built marketing functions from the ground up at nine startups across SaaS, AI, and InsurTech. I am typically brought in when growth has stalled or become inconsistent — when a strong product isn’t translating into predictable revenue. In most cases the product isn’t the problem. The breakdown is between ICP, messaging, and funnel execution. I find it and fix it.
The results have been consistent. $6.7M in pipeline in the first year. Pipeline up 233%. Website conversions up 400%. Revenue doubled year over year. These aren’t outliers — they’re what happens when the fundamentals are right.
The Racing Part
I grew up in a racing family. My dad built dragsters and muscle cars, raced stock cars, and had me at the track before I could read. The first car I ever rode in was a ’64 Plymouth with a 426 Hemi. I built my first cars with him — a ’71 Firebird Formula and a ’72 Chevelle with a 396.
Fast is in my blood. But what I learned early is that if you don’t build something right it won’t run for long — and it’s expensive to fix. That applies to cars and go-to-market strategy equally.
Let’s Have a Conversation
If you are building something early-stage and need
someone who has done this before, reach out.
stanbowers.com 