About

The Work

Over the past 19 years, I have turned strong SaaS and AI products into scalable businesses.

I have built marketing, go-to-market, and revenue functions from the ground up at nine startups, typically joining at critical growth stages when momentum has stalled, commercial execution is underperforming, or the company needs a more scalable path to growth.

The product is rarely the problem. More often, growth breaks down because ICP, positioning, messaging, customer acquisition, and funnel execution are no longer aligned. My job is to identify the constraint, create clarity, and build the systems needed to scale.

The results have been consistent. The last five companies where I held marketing leadership roles subsequently achieved significant funding rounds, successful acquisitions, or substantial valuation growth, representing more than $1 billion in combined enterprise value.

Along the way, I have generated $6.8M in pipeline within a year, increased pipeline 233%, improved website conversion rates by more than 400%, doubled new business revenue, and helped multiple companies move from negative to positive cash flow.

These aren’t isolated wins. They’re the result of getting the fundamentals right.

The Racing Part

I grew up in a racing family. My dad built dragsters and muscle cars, raced stock cars, and had me at the track before I could read. The first car I ever rode in was a ’64 Plymouth with a 426 Hemi. I built my first cars with him — a ’71 Firebird Formula and a ’72 Chevelle with a 396.

Fast is in my blood. But what I learned early is that if you don’t build something right it won’t run for long — and it’s expensive to fix. That applies to cars and go-to-market strategy equally.