Built for Growth. Engineered for Speed.
GTM and conversion strategy for early-stage SaaS,
AI startups, and growth-focused businesses.
What I Fix
GTM & Growth Leadership
Your product is ready. Your team is in place. But pipeline isn’t scaling the way it should. I step in as VP Marketing or fractional GTM lead, rebuilding your demand generation, aligning ICP and messaging, and turning attention into consistent revenue.
ICP/Messaging Workshop
Misaligned messaging is the silent killer of SaaS growth. In a focused workshop, I work with your founder and leadership team to define your true ICP, sharpen your positioning, and build a messaging framework that converts. You leave with clarity, alignment, and a plan.
Lead Conversion Program
Painters, electricians, plumbers, you’re great at your craft, but leads slip through the cracks. My program fixes the conversion breakdown between someone finding you and actually booking you, so your phone rings more and your slow season shrinks.
Results That Speak for Themselves
Across multiple early-stage SaaS and AI companies,
I’ve delivered growth that compounds.
$6.8M
Pipeline generated within 12 months
233%
Pipeline increase through ICP
and messaging alignment
458%
Website conversion improvement
through targeted CRO
100%+
YoY new business revenue growth
across multiple organizations
The Growth Gauge™ Framework
Every engagement follows the same proven sequence:
Because growth isn’t random, it’s engineered.
CONNECT
Identify your true ICP, define where they live, and build the targeting infrastructure to reach them consistently.
ENGAGE
Develop persona-driven messaging that resonates, content that educates, and campaigns that pull prospects into your funnel.
CONVERT
Fix the conversion breakdowns between awareness and pipeline, optimizing landing pages, lead flows, and qualification processes.
GROW
Scale what works. Build repeatable demand generation systems that compound over time and fuel predictable revenue growth.
Ready to Fix Your GTM?
Whether you need a fractional VP of Marketing, a messaging alignment workshop, or a lead conversion system, let’s talk about what is broken and how to fix it.
stanbowers.com 