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When You Don’t Clearly Understand Your Ideal Customer, More Marketing Spend will Not Generate More Revenue

A surprising number of SaaS companies still treat ICP definition like a branding exercise, or worse, an afterthought. If sales and marketing don’t clearly understand: who buys fastest who converts best who retains longest who sees value quickest and who actually has urgency around the problem Then scaling marketing activity just wastes more time, effort,ContinueContinue reading “When You Don’t Clearly Understand Your Ideal Customer, More Marketing Spend will Not Generate More Revenue”