Founder-led sales works until it doesn’t. The founder closes deals because they know the product cold, they can read a room, and they are willing to do whatever it takes to get to yes. That is an advantage early on. It becomes a constraint the moment the company needs to do more than one thingContinueContinue reading “When Founder-Led Sales Has Taken You as Far as It Can”
Tag Archives: GTM & Growth Leadership
Building Growth From Scratch: A Practical Guide for Early-Stage SaaS and AI Founders
Most early-stage SaaS companies get marketing wrong before they ever hire their first marketer. Not because the founders are bad at business, but because the conventional advice on when to invest in marketing, who to hire, and what to build first is largely disconnected from how early-stage companies actually work. This series is about fixingContinueContinue reading “Building Growth From Scratch: A Practical Guide for Early-Stage SaaS and AI Founders”
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