Most contractors and service businesses are not losing work because they lack leads. They are losing work because of what happens after the lead comes in.
A missed call. A slow response. An estimate that gets sent and never followed up on. A past customer who would have hired you again but never heard from you. These are not marketing problems. They are conversion problems, and they are costing you more than you probably realize.
This series is about closing that gap.
Over the next several posts I will cover the specific points where inquiries turn cold, what to do about each one, and how to build a simple system that keeps more of the work you already earned. The material comes from working with service businesses that were generating inquiries but not converting enough of them, and fixing the parts that were broken.
The topics will include lead response, estimate follow-up, review generation, and turning completed jobs into referrals.
If someone is reaching out to you and not booking, this series is written for you.
The first post goes up next week.
stanbowers.com 